To kick-off the 2014 Kia Kaha! Japan Festival, the Wellington City Council, the Asia New Zealand Foundation, the Japan New Zealand Business Council, and the Wellington Employers Chamber of Commerce held a business breakfast that focused on the economic relationship and opportunities for increased business activity between Japan and New Zealand.
The breakfast was held on the 22nd of August at PwC Wellington and was attended by businesses and organisations with an interest in business between Japan and New Zealand.
The two speakers for the event were Baden Firth, Regional Strategy Manager, Oceania at Mitsubishi Australia Ltd, and Victoria Hallum, Manager of International Policy and Partnerships at Callaghan Innovation.
Baden discussed the modernisation of the Japanese trading house business model of Mitsubishi. Mitsubishi has transitioned into a globally integrated enterprise through new investment strategies based on diversification and strategic partners. It has achieved growth in overseas markets by developing extensive networks and partnerships around the globe. This strategic change represents a shift away from the traditional vertically integrated trading model of Mitsubishi, to a more outward-looking business that pursues the development of new capabilities.
Following Baden’s presentation, Victoria Hallum talked about how Callaghan Innovation is helping New Zealand businesses engage with international partners.